Arisbe Castellanos grew her small catering and cooking class business into a full-fledged line of salsas and chips thanks to a rebrand and a push to land retailers.
INTRODUCING THE PIVOT POINTS VIDEO SERIES
Our Pivot Points series features conversations with local business owners that looks at the struggles they’ve faced, the changes they’ve made, and the successes they’ve had as a result. Join host Doreen Ashton Wagner, founder entrepreneurship researcher and founder of Business Sisters, to learn about their pivots—and how you might want to apply them to your own business.
Lisa Williams of Main Street Clothing in Winchester shares how the pandemic forced her to rethink her sales channels and marketing mix.
Mark Begg understands that success comes from creativity and community—and picking up practices from the past.
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