When Flexibility and Perseverance Pay Off

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When Flexibility and Perseverance Pay Off

“Challenge? Bring it on.”—Monique Primeau-Lascelle

The businesses
Dazzling Costumes is a Cornwall-based retail and online store that sells an incredible array of costumes, accessories, and decor items.

The challenge
Raising a family of four kids—including one with special needs—presented obstacles for Monique and her business.

The pivot
The Dazzling Costumes story is one about flexibility. Monique first moved her home-based business into a retail store; when family life demanded more of her time, she shifted to e-commerce. Then when the opportunity presented itself, she most recently bought a building, opened a brick-and-mortar store again and used the extra space to hold inventory for ecommerce.

Read the results of Monique’s Pivot here:

Greg Pietersma
Author: Greg Pietersma

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