The business
Established in 2014, Main Street Clothing is a fashion retail boutique located in Winchester, Ontario.
The challenge
After years of hosting live fashion shows, the start of the pandemic and subsequent lockdown left Lisa with a store full of inventory and no in-person sales.
The pivot
Lisa typically offered an in-store retail experience and also hosted live fashion shows. She turned to Friday night Facebook Live events as a new means of reaching her regular customers.
The result
Main Street Clothing drew a new audience, gained new customers and increased sales.
Cornwall and The Counties Community Futures Development Corporation
Main Street Clothing Company
