Lisa Williams of Main Street Clothing in Winchester shares how the pandemic forced her to rethink her sales channels and marketing mix.

Home » E-News » Lisa Williams of Main Street Clothing in Winchester shares how the pandemic forced her to rethink her sales channels and marketing mix.

Lisa Williams of Main Street Clothing in Winchester shares how the pandemic forced her to rethink her sales channels and marketing mix.

The business
Established in 2014, Main Street Clothing is a fashion retail boutique located in Winchester, Ontario.

The challenge
After years of hosting live fashion shows, the start of the pandemic and subsequent lockdown left Lisa with a store full of inventory and no in-person sales.

The pivot
Lisa typically offered an in-store retail experience and also hosted live fashion shows. She turned to Friday night Facebook Live events as a new means of reaching her regular customers.

The result
Main Street Clothing drew a new audience, gained new customers and increased sales.

Cornwall and The Counties Community Futures Development Corporation
Main Street Clothing Company

Greg Pietersma
Author: Greg Pietersma

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