Keys to Success: Rebranding and Collaboration
“I knew if I really wanted to grow my business, and not just treat it like a hobby, I really needed to make big changes.”
– Arisbe Castellanos, Mi Cocina
Founded in 2015 and based in Cornwall, Ontario, Mi Cocina makes traditional, handcrafted Mexican salsa and tortilla chips.
When the pandemic shut down farmers’ markets, Arisbe’s lost her primary outlet for sales.
Without a means to keep her business afloat, Arisbe launched an online store and local delivery service. She also pushed to get on more retailer shelves and initiated a gift basket series with other local food and drink producers.
Mi Cocina gained an online presence, established new partnerships, and increased her number of retail outlets from 3 to 15.
For more on Mi Cocina’s story and to watch the complete video visit https://cornwallchamber.com/pivot-points/episode-2-seeing-collaboration-as-the-key/
Cornwall and The Counties Community Futures Development Corporation