Marketing Essentials

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by | May 14, 2021 | Startup Guide

Making sure your business is seen by the people that want to use it is essential. Once you have your target market, how are you going to make sure that you have reached them effectively? Advertising takes many forms. Newspapers, magazines, radio, television, the internet, billboards, press releases, the possibilities are endless. Depending on who you want to reach, some advertising media are better than others. Some things to consider before you spend your money on advertising:

  • Who are you trying to reach?
  • What is your budget?
  • What is the message you want to send, and can it be interpreted easily?
  • How widely do you want to cast your message? Locally, regionally, or nationally?

Cornwall Area Marketing Resources:

Spark SLC

A venture from the bright minds of the students at St Lawrence College Kingston, this student-run firm helps generate professional-quality content for the local business community.

Choose Cornwall

With a wide audience, Choose Cornwall offers an outlet for Press Releases related to your business. They can make sure that your grand opening or product launch is news in the Stormont, Dundas & Glengarry area.




The Cornwall Seaway News

A free locally distributed newspaper, the Seaway News is a great avenue for local newspaper advertising.

The Standard-Freeholder

One of the first newspapers in Cornwall, the Standard has the largest circulation for any local newspaper making it an easy choice for marketing in the paper.

Cornwall NewsWatch

An online-based news aggregate, NewsWatch focuses on news and events in the Greater Cornwall Area.


Corus Entertainment

With a range of advertising media which includes television, digital, and radio, Corus can meet your marketing needs.


Based out of Montreal, this radio station serves all the hits and popular favourites.

Wild Country 96.5 FM

Playing modern country music favourites, Wild Country is a staple in the SD & G area.

BOOM101.9 FM

Featuring adult contemporary music, BOOM 101.9 FM plays classics from yesterday and hits from today.

104.5 FRESH FM

Pop hits and chart-toppers are the staples of 104.5 FM. 

Location-Based Marketing Resources:

Bus Ads

Either on the interior or exterior, the buses in Cornwall can carry your brand’s message all around town. Interior bus ads are excellent because they have an audience that is stuck in one place for a while, known in marketing as a “captive audience”.

Billboards/Place-Based Marketing

Fixed to a location such as a sign or a billboard, place-based advertising is available in the Cornwall Area through companies like Pattinson. It can be as simple as a sign or an interactive high-tech display.


Distributed with the Seaway News, PubliSac can be a great way to reach many potential customers. A bundled package of paper-based marketing materials, AdBag brings value to its readers with coupons.

Other Marketing Resources:

Google Analytics

Harnessing the force of Google’s powerful search engine, Google Analytics makes tracking your business’s advertising strategy easier than ever before. By using keywords, you can put your company on the top of the search list every time someone searches for certain words that you have chosen. For more information on using keywords for advertising, click here.

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